Why You Should Be Worried About Digital Transformation

Digital transformation and innovation go hand in hand in business today. Our places of work and the way in which we work have evolved rapidly since early 2020, thanks mainly to the pandemic. As a result, companies were forced to innovate and adapt if they wanted to survive. Through this adaption, processes and strategies were improved across every aspect of a business, from production and operations to management.

This innovation would not have been possible without digital transformation, which uses digital technology to make the necessary changes that enable a company to keep up with emerging customer demands. The three critical elements of digital transformation that allow a company to better compete in a dynamic economic environment include fine-tuning processes, operations, and customer relationships.

What is the Objective of Digital Transformation?

Besides surviving during uncertain times, the aim is to increase sales and revenue through the effective use of technology to streamline processes and customer interactions with the business and its products or services. Furthermore, companies can prevent data congestion and enable workflows to be quickly adjusted by increasing various efficiencies throughout the business.

What is Holding Back Digital Transformation?

However, technology is only helpful if used, and Harvard Business Review noted that most companies still don’t have a digital transformation plan. This could be attributed to several reasons:

• Firstly, companies may not fully understand their digital footprint and what the future may hold for them to undergo a digital transformation.
• Business leaders may only be optimising specific parts of their business operations instead of looking at how each aspect of the business can be transformed to offer better products, business models, ways of working and customer experiences.
• Lastly, the company may not have introduced or established a digital culture to prevent departments from operating in silos, resulting in a disconnect.

All company data needs to be connected, analysed, and used efficiently to be effective and prevent catastrophic decisions. This can only be done by taking advantage of the latest technology on the markets, which, amongst other benefits, includes tools to provide insights into hidden trends and connections. In many cases, digital transformations within a company happen via small projects aimed at delivering quick digital successes with a long-term view of gaining momentum.

IT companies in South Africa appreciate that its nation’s people have a high digital proficiency and understand that it is better to be ready and equipped with the right resources when disruption strikes than risk being unable to compete.

However, this can take time and knowledge to implement successfully. Westech, a South African IT company, has highly-skilled technicians who assist forward-looking companies to access better digital technologies while allowing them to focus on their core business and customers.

To ensure your company’s readiness and adaptability, contact us and speak to one of our IT professionals.