In a recent Mega Business seminar, Westech’s Roy Westfehling meets up with Robert Matthew Van Winkle, known professionally as Vanilla Ice to talk global tech strategy. Roy asked Vanilla Ice what strategy he adopts to grow his brand globally. Watch this YouTube video below to find out what he had to say.

Made famous by his smash hit song, Ice Ice Baby, Vanilla Ice is currently working on hosting of the DIY Network show The Vanilla Ice Project in which he is passionate about getting involved the personality-based, documentary-style reality TV series related to DIY projects on air.

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