Why SMEs should use social media… and How

If you own a small or medium business, you’ve either tried social media, using it successfully or too scared to even start.

There’s a simple reason for using social media: it’s the simplest place to introduce new potential customers to your brand.

Think about it, how do you react to seeing a brand’s page or products on Facebook or Twitter? Do you react the same way to printed advertising? No? Well, there are a few reasons for that and we’re going to show you how to use this to build your brand online.

When we’re on social media, we’re in a zone of implied Trust. In other words, you tend to have a level of trust in things you see on social media.

Scientists think it’s because we let our guard down, like when we’re chatting to friends or at a dinner party.

Further, research suggests that for this reason, if your brand is the Anchor brand that they encounter when entering the market for your products, you’re much more likely to get their business than your competitors.

That all sounds very well and fine, but what does it mean? Simply put, like this you can introduce potential customers to your brand in a setting which they trust and feel comfortable in.

This means that when it comes down to them spending their money, they’ll go with a brand that they trust.

Make sure it’s yours.

Build Relationships – Form relationships based on trust, adding value and consistency

Generate New Leads – Social media can give you access to tens of thousands of new clients

Drive traffic to your website – Use interesting content to get people to your website

There are a few things that are crucial to know before conquering social media marketing.

Be Transparent – Don’t delete reviews or complaints. This does not look good as a potential customer.

Be Consistent – Have systems in place to deal with problems, make sure your adverts and posts are accurate

Be Respectful – Remember it is a privilege to have someone like or follow your page. Reward them with quality, exclusive conent.

Want to start a Facebook Business Page? Find out more here.

– See more at: https://www.westech.co.za/social-media-smmes/#sthash.Te9tWYjC.dpuf