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The impact of COVID has further worsened the economic downturn in South Africa, with job losses and national debt both soaring to new highs. While small and medium enterprises (SME’s) are among the first to feel the brunt of a recession, they also play a critical role in the recovery of an economy by creating job opportunities.

At the beginning of the COVID pandemic, many small businesses intensified their use of technology to enable their employees to work safely from home. In the search for options to continue operations during the lockdown, business applications such as Cloud accounting – which allow companies to manage their finances remotely, understandably experienced tremendous growth during this time.

As SME’s accept that the new way of living and doing business under the pandemic will not end soon, it is advised that they pursue a digital adoption process. However, before they can do this, they will first need to understand what digital resources are required to enhance their daily business operations. Secondly, they need to understand how digital transformation can successfully leverage these resources to improve brand innovation and optimise productivity.

What Is Digital Adoption?

Digital adoption is a process which allows individuals or businesses to identify, embrace and become proficient in new technologies and resources. These technologies and resources will enable them to carry out improved processes to achieve more significant and competitive objectives.

Are Your Digital Adoption Objectives Competitive?

Companies need to precisely determine what they want to achieve before blindly adopting a digital strategy. The ultimate goal should be to use technology to outclass your competitors.

Once the objectives have been identified, expert digital transformation companies such as Westech can match the right technologies to these business objectives. Westech also takes all digital adoption strategies further by mapping out the entire process to be followed and presenting a viable implementation plan with suggestions for training employees and customers, if need be.

Are The Employees Able To Use The New Technology?

The value of introducing new technology and software processes is nullified if employees don’t utilise the full range of features intended to optimise the business. For a business to achieve complete digital integration, all employees need to understand why such a strategy is necessary and what the benefits will be to them.

New technologies and processes are born out of every business disruption, and this pandemic is no different. Companies in South Africa and worldwide have embraced new ways of working and proven that these new ways work exceptionally well in conjunction with cloud computing. Cloud computing allows connectivity from anywhere with an internet connection and is at the heart of a digital adoption strategy.

How To Ensure A Successful Digital Transformation

With new technologies comes the need for new skills to harness these technologies and facilitate transformation. A study by Harvard Business Review established that employees spend an average of 22 minutes trying to work out how to accomplish tasks on new software and applications. This all points to advanced technical skills, becoming more of a requirement in the future. Continuous training to upskill employees is key to a successful digital transformation.

Westech assists large businesses and SME’s in adopting tailored digital transformation strategies and providing full training and support for employees to master the new processes. Contact them today to find out how Westech helps businesses stand out from their competition.

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